THE GIFT OF PELOTON (NEW) — STEFANI COTTRILL / Creative Direction

As a recent win for Firstborn and with the brand’s goal of selling 200K Bikes before years end, the Peloton briefs came rolling in. Firstborn brought me on for multiple, robust holiday briefs—one platform campaign with 7 additional promotional campaigns attached. Intrigued by the turnaround challenge and excited by the work, I happily brought my conceptual abilities, experience with content library creation, production knowledge, and leadership skills to the team. Just a few weeks later, we were shooting our platform campaign.

Conveying an authentic Peloton riding experience was a priority throughout the entire process. With a Peloton movement coach on set, we ensured proper riding with individualized Bike settings and mentoring through multiple positions within the ride. We created an atmosphere of positivity and empowerment for our riders, which added value to the experience and the overall morale of the shoot. Being meticulous with every detail was paramount and we even considered realtime riding specs, which were later reflected in the creation of custom screen insets for each rider.

Role / Creative Director, Creative + Art Direction, Concept Creation, Pre-Production + Post-Production, Design

“THANK YOU” film

Save time and hassle—cancel that gym membership and ride in the comfort of your home.

“DAILY GIFT” film

When you can ride every day and tune into over 2K+ classes, it’s a gift that keeps giving.

“THE PERFECT GIFT” film

Sometimes you get lucky and shared goals turn into the perfect gift for both of you.

“THE GIFT OF A BETTER YOU” film

When you take time to care for yourself, you’ll be able to give more to those who matter most in your life.

SOCIAL

Optimizing the shoot to create a creative content library allowed for the development of 200+ deliverables for native partnerships, YouTube, Facebook and Instagram.