Right out of college, I started navigating the interactive world of advertising as an Art Director at an up-and-coming digital shop. As I took on more opportunities and expanded my capabilities, I found myself making the rounds at almost every NYC agency…even taking on roles in LA and Singapore. With finely-tuned design aesthetics and conceptual prowess, I built a reputation as being able to deliver digitally grounded, yet integrated, campaigns for a variety of global brands time and time again. No matter the project, from concepting to directing film/photography, rebranding to new business, digital/social specific to 360 campaigns, and no matter the category, from beauty to CPG, fitness to hospitality, liquor to entertainment — I use my talents, experience, and strong collaboration skills to develop envelope-pushing, relevant, and successful content.
Throughout my career, I've learned that every project has its' own challenges, and learning how to overcome them to creatively solve business objectives is a huge part of what defines a true creative partner. Naturally, I also developed my own methodology to the creative process: Be passionate, Think of the twist in an idea, Go the extra mile, Learn new things, Set ego and drama aside, Be resourceful, and of course, Have fun! Now as a Sr. Creative Leader, I still use this same approach, and mold creative teams by bringing an elevated eye, high standards, a meticulous nature, and a positive perspective. All the while, cultivating out-of-the-box expressions of briefs and developing successful content for renowned brands, agencies, and production houses. Not only am I interested in challenging myself, but I want to challenge others as well—continuously striving for the best.
WORK EXPERIENCE
TL;DR
With 18 years of ad experience, including multiple national and global roles, I develop highly successful integrated campaigns with an emphasis in film and digital, for renowned agencies, global brands and their consumers. My conceptual prowess, polished design aesthetics, leadership finesse, and innate understanding of client needs and goals, represent cross currents of creativity and business sense—leading to a stream of results. I'm passionate about inspiring and developing creative teams, optimizing internal collaborations and workflows, and driving growth through innovative, relevant content creation. Download + save my RESUME
Digitas, Chemistry / Freelance / May - Sept 23
Pitching New Business; Collaborating with account, media, and strategy partners; Concepting and developing a cross-platform, holiday campaign.
Creative Director
American Express / Fulltime / Jan 24 - Present
As Creative Director at OnBrand, the American Express in-house creative agency, I collaborate with senior leadership in developing and expanding our creative partnership across our global Business Units. Focusing on creating forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond, we drive results and unlock value for the enterprise.
MediaMonks / Fulltime / Jan 21 - Nov 22
As Creative Director of North America, on Mondelēz International, I built and managed the creative team through conception and development of cross-platform campaigns ideas and content—bringing forth fresh campaigns while maximizing taste appeal. Partnering with senior leadership across departments, I brought a wholistic and creative lens to the development of internal infrastructure and processes—ensuring production optimizations while bridging gaps between local and global capabilities. I oversaw 24+ sub brands and the development of 60+ projects (within the first 8 months), pitched and won the 3D animation business for Chips Ahoy!, incorporated Unreal Engine tech for OREO, scaled up creative effectiveness to over 90% across the NA portfolio, and navigated work stream collaborations across NY, LA, TO, BA, AMS, and IN.
For Entertainment One, I managed the creative team through concept and development of cross-platform campaigns ideas and content, with an emphasis in digital innovation, while navigating work streams across NY, LA, TO, BA, and MX. Partnering with team leads across account, strat, media, and production, I brought a wholistic approach and creative lens to the development of processes, and client ways of working. I collaborated with brand and media strategy, created original, 2D animation content with a newly established IP, and developed the client's 1st DCO campaign—while maximizing creative for budgetary efficiencies.
On BOTOX Cosmetic, I managed 4 creative teams through conceptual digital and social content, and multiple work streams across NY, LA, BA, and MX. Partnering with account and production fellow senior leadership and C suite, I brought a wholistic approach and creative lens to the development of 200+ unique assets, spanning from display to longform video, within 3 weeks.
VMLY&R, Industrial Color, Wunderman Thompson, DDB, TAG Creative
Freelance / Aug - Nov 18, June - Dec 20
Pitched New Business, developed creative and strategic marketing plans, and collaborated on conceptual digital campaigns. Collaborated with and managed clients, while managing creative and production teams through a video production and post as part of a digital/social, L’Oreal rebrand campaign. Managed the creative team through a new look/feel, design adaption, and development of a responsive website for a new Neutrogena product launch.
Firstborn / Freelance / Aug - Nov 19
Managed the creative and production teams through a Peloton brand platform campaign, which extended over 7 additional promotional campaigns. Maximizing 1 video and still shoot, I developed a content library and modular approach to each subsequent campaign. Concepting and delivering cross-platform content, for both US and Canada markets, each campaign consisted of over 200+ unique, digital/social assets to be leveraged over the client's Q4.
VaynerMedia, LA + NY / Freelance / Feb 18 - June 19
In LA, I managed creative teams through the conception of campaign ideas and development of cross-platform, campaign content for a wide range of clients—from beauty to entertainment—all the while maximizing the creative for production efficiencies and evergreen optimizations. I navigated client expectations alongside account and collaborated the GCD to build new creative teams as a result of new business wins, and an account relocation.
In NY, I collaborated with a fellow CD to manage a 12 person creative team through the conception and development of a Johnson’s Baby global, integrated rebrand. I co-directed, and managed, 2 international motion/still shoots, collaborated on the social strategy, built a content library, and navigated workstream collaborations across NY, LA, and AMS—delivering over 600+ creative assets for US and global use. Specifically, over 400 assets for the master website, over 200 assets for e-comm, social strategy and asset library for a 6 month span, over 20 video assets for TV, digital and social, etc.
Associate Creative Director
Publicis Worldwide / Fulltime / 2015 - 2017
I partnered with the CD to build and lead a 10 person digital, creative team for L'Oreal Garnier and its’ 8 sub brands—all the while concepting for platform/campaign ideas and developing multiple 360 campaigns, with an emphasis on video and digital. I was the Creative Lead of the digital team during a transitional period of senior leadership.
Concepted and developed the clients’ 1st digital content series / Concepted, produced, developed and led teams through the 1st real-time, on-site video and still shoots for Garnier Fructis during the Music Festival Season for 2 consecutive years / Concepted and lead teams through the first production of "Social Standards and Guidelines" playbook for the overall, parent brand and each 8 subsequent brands / Developed and lead the clients’ 1st cross-category, motion and still shoot—which ran 3.5 weeks and allowed client and creative teams to utilize assets for yearly cross platform content / Concepted, developed and lead teams through the digital look/feel for a new L'Oreal Garnier Whole Blends product line, which also influenced all of year 2's creative and was declared the creative measurement of success per client stakeholders.
Saatchi & Saatchi, Havas Worldwide, Atmosphere BBDO, Ogilvy & Mather Singapore, Publicis Modem, SapientNitro
Freelance / Nov 10 - 15
Concepted and developed 360 campaigns, global platform ideas and campaigns, TV, digital/social content for multiple and renowned brands. / Designed a clients' 1st global digital presence, and rebranded a mega brands e-Comm and digital presence. / Led the creative and production teams through the conceptualization and development of a Keurig film and experiential activation, which was simultaneously produced over 3 different locations across NY. / Co-led the rebranding and redesign of a mega brand's digital presence.
I was recruited to Ogilvy Singapore for an on-site, Pond's global rebrand. I concepted and developed global platform ideas, film and broadcast, digital and social content, and print ads. Collaborated on tone of voice, concepted and implemented a new look/feel, which influenced product design and cross-Asia market content.
Art Director
Ogilvy & Mather NY, JWT Worldwide, Noise, Mr.Youth, MRM, DDB
Freelance / April - Nov 10
Deutsch / Fulltime / 2008 - 2010
RDA International / Fulltime / 2005 - 2007
CLIENTS
Always conceptual and digitally driven, yet relevant across channels, the following are some brands I’ve collaborated with:
CPG
Mondelèz International, US + CA: OREO, Chips Ahoy!, Ritz, Sour Patch Kids, Triscuit, Nutter Butter, Nabisco Multipack Snack Packs, Belvita, Crispers, Dentyne, etc. / Campbell’s / Keurig: US + UK / Dove Chocolate: US + Global / Hershey's Chocolate: US + UK / Twizzlers / Jolly Ranchers / Pillsbury / FruitGushers / Milk / FiberOne / Progresso / Hamburger Helper
Fitness + Retail
US Open Tennis / Wimbledon / Walmart / Peloton / Lady Foot Locker / W by Worth / AMCO Jeans: AU
Liquor + Casual Dining
Captain Morgan / Smirnoff / Imperia Russian Vodka / Balthazar / Pastis / Lucky Strike / Morandi / Pulino’s Bar & Pizzeria / Outback Steakhouse / BK Curling Center & Restaurant
Hospitality
Resy / Shangri-La Hotels & Resorts / W Hotels & Residences / aLoft / Sheraton Hotels & Resorts / Starwood Real Estate Group / Warwick Hotels & Resorts
Beauty
Carol’s Daughter / Clean & Clear / Neutrogena / Johnson's Baby: US + Global / L’Oreal Garnier: Fructis, Fructis Style, SkinActive, Whole Blends, Nutrisse, Olia / Lancôme / Pond’s: US + Global / Vichy Laboratoires / Gillette + Gillette Venus / Dove: Hair, body, Men+Care / St.Ives / Aveeno / Caress / Nivea: Nivea, Nivea Soft, Nivea For Men / Eucerin
Entertainment
E! People’s Choice Awards / Harrah’s Entertainment & Casinos / VH1.com / eOne Hasbro: My Little Pony / Wildlife Conservation Society: NY Aquarium + Bronx Zoo / Jampol Artist Management
Financial + Tech
American Express / Dell / Motorola / T-Mobile / LG / 2K Games / Ubisoft / Kodak
Health + Wellness
Acuvue / Listerine / BOTOX Cosmetic / Intuitive Robotics / Tylenol / Motrin / Nexium / Zyrtec / Humira
CAPABILITIES
+ SKILLS
CAPABILITIES
Overall
Creative Leadership / Creative Team Development + Management / Mentorship / Cross Departmental Development / Client Management / Agency, Client + Partner Workshops / Conceptual Creative + Development / 360 Campaigns + Ecosystems / Global + Brand Platforms / New Business
Primary
Directing / Broadcast Film + Digital Video / Creative Strategy / Digital + Social Campaigns / Digital + Social Content / Motion + Still Shoots / Asset + Content Libraries / Fit-for-Format / Storyboarding + Motion Graphics / Pre-Production + Post-Production
Supplemental
3D + 2D Animation / VFX / DCO / Responsive Web Design / UX + UI + IA / In-Game, Standard + Rich Media / App + Product Design / Brand Identity + Style Guides / e-Comm / DTC + CRM / Outdoor Signage / Industrial Design / Book + Package Design / Illustration + Realistic Drawing
SKILLS
Expert
Photoshop / Illustrator / InDesign / Lightroom / Bridge / Global Edit / Canvas / Google Suite / Acrobat Pro / Microsoft 365 + Teams / WorkFront / Workday / Greenhouse / Slack / Harvest
Proficient
Monday / 10,000 Ft / Google Director Mix / Figma / Sketch / Keynote / Premiere Pro / Demandware / HTML 5 / CSS / Animate / Muse
Competent
MURAL / TeamGantt / DAM tools / Frontify / Unreal Engine / Avid / DaVinci Resolve / AfterAffects / Dreamweaver CC / ActionScript / Java + JavaScript / Frame IO
RECOGNITION
Creatively Feature
Creatively champions and connects the world’s most valued creative community through best-in-class portfolios, collaborative features, and opportunities around the globe. As a Creatively member, I was asked to be part of their #Discover campaign, featuring select creatives and their work.
Muse by CLIO
Muse, part of the Clio Network, created "Muse Recruits" as an initiative to highlight talented creative professionals for hire. Muse features a new creative daily, since starting mid April 2020. View my talent spotlight HERE.
Media.Monks NY Mentor Program
Host for 10 Interns throughout a 12-week Summer/Winter program. Participant in the Guest Speaker Series, sharing personal background/experience, as well as key factors to help navigate the advertising industry.
Publicis NY Mentor Program
2 consecutive years of mentoring interns, from select schools across the globe, through their first paid agency/client campaign and day-to-day duties.
AIGA NY Mentor Program
3 consecutive years of mentoring students from NYC Art & Design High School. This included a specific curriculum as well as general 1:1 time for personal growth and development.
Student Portfolio Showcases
As Visiting Artist and honored Reviewer, I provide students with crucial feedback on work, advise on early career development, and participate in panel Q&A sessions.
AIGA ATL FallFest ‘23 - In partnership with SCAD & Miami Ad School
KSU School of Art & Design - Open Studio & Portfolio Review Winter ‘23
Web Marketing Association's Web Awards
WebAward for Outstanding Achievement in Web Development for Starwood Real Estate Groupe
HSMAI Adrian Award
Bronze Adrian Award for W Hotels website
Davey Awards
2 Davey Awards for Eucerin's Aquaphor Uses website:
Silver in Community
Silver in Consumer Products & Services
Art Directors Club
ADC, part of The One Club for Creativity:
Honored Judge in the Advertising & Design category for the 50th Annual Art Directors Club of New Jersey Awards Exhibition
3rd Annual NYC ADC National Portfolio Review finalist. Only 100 students in the nation are chosen to attend the event.
EDUCATION
University of Memphis, TN
Bachelor of Fine Arts
Graphic Design Major