As an ongoing partnership with the NBA, Mondeléz highlights their top performing NA brands within a yearly, 360 equity campaign. I led creative teams through the development of cross-platform content with an emphasis in live action film, 3D animation, and VFX. Navigated workstream collaborations across NY, LA, and BA.
Role / Creative Director, Client + Agency Partner, Client + Agency Management, Creative + Art Direction, Pre-Production + Post-Production
TAste the greatness
Demonstrating partnership and agility, we were able to pivot the creative based on real time sales stats provided by our client. Delivered early to support a delay in promotional packaging. As a result, not only was the campaign successful, this also provided a strong foundation and trust for continued success and smooth processes in future projects.
“One of the smoothest projects we’ve done…”
“You all should be so proud…I’m so happy with the work!”
snack flashback
With a strong foundation of trust built from the previous years success, allowed the teams to have an even smoother project workflow in year two of this equity campaign. Partnering with renowned basketball pro, Giannas Antetokounmpo, we developed 2 concepts for broadcast and digital/social, showcasing fit-for-format, creative effectiveness, 3D motion graphics, and light VFX.
ALL / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / OREO STAY PLAYFUL / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / CLEAN + CLEAR / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TINA FEY + GARNIER NUTRISSE / GARNIER THE WHOLE PICTURE / JOHNSON'S WHY COTTON / TORI KELLY + GARNIER FRUCTIS / ACUVUE GLOBAL / GARNIER SKINACTIVE / MISC.