Brands that stand the test of time do so because they know how to innovate and adapt to both their consumer and the times. Johnson’s Baby realized it was time for a rebrand and we were here for it! On a mission, our new tone and visual identity would be conveyed throughout the entire consumer journey: from broadcast spots, partner collabs, and e-Comm presence to social content, digital videos, and a new master website.
One of the biggest goals during this rebrand was to create helpful and relevant content for their consumers. Everything baby can sometimes seem a little overwhelming—but it doesn’t have to be. This digital series included 8 videos, for the US and global markets—all reflecting the 4 main stages of child care. We also optimized our shoot by capturing motion and stills, ensuring content for a new brand asset library. Shot with real families and attention to detail, anyone can watch these relatable and inspirational how-to videos to gain the knowledge and confidence needed to care for their little ones.
Role / Creative Director, Film + Photo Director, Creative + Art Direction, Concept Creation, Pre-Production + Post-Production, Design, UX + UI + IA
“NEWBORN BATH” film
Gentle, loving touch during bath time supports baby’s happy, healthy development.
“BABY MASSAGE” film + photography
Tips + tricks and bonding benefits of routine baby massage.
“BABY SLEEp” film
A good night’s sleep starts with a good bedtime routine.
“TODDLER HAIR” film + photography
Spend less time dealing with knots and tangles and make more of your time together!
SITE + e-comm
Our videos were housed on the Johnson’s Baby YouTube channel, shared on social, and utilized throughout the brands’ new Johnson’s Amazon e-store, as well as the newly redesigned, 200+ page, consumer website. All global specific videos followed similar media buys and platform support in their respective markets.
ALL / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / OREO STAY PLAYFUL / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / CLEAN + CLEAR / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TINA FEY + GARNIER NUTRISSE / GARNIER THE WHOLE PICTURE / JOHNSON'S WHY COTTON / TORI KELLY + GARNIER FRUCTIS / ACUVUE GLOBAL / GARNIER SKINACTIVE / MISC.