HALLS MINIS

The equity campaign, Halls Minis Keep Moving, consisted of 3 creative “umbrella” concepts with live action and 3D animation components—all to be developed into broadcast spots, digital, and social short form and long form content. No stranger to a multifaceted, 360 campaign, we ensured success throughout the process with clear communication, strong collaborations between agency departments, vendors, and clients, and above all strategic and detailed planning. Approaching the project through a fit-for-format lens, allowed us to maximize budgets and develop a robust content library for the brand to utilize as evergreen content. Overall, we delivered 150+ assets across video, 3D animation, and photography for both US and CA markets. We also utilized a smartshoring technique—moving the production to Chicago allowing the client to recoup 20% of the production fees, for a total of $120,000 in tax breaks.

This was the perfect case study for fully integrated productions, and was showcased in the global Mondeléz Int. summit as a ‘Best-In-Class’ production!

Role / Creative Director, Client + Agency Partner, Client + Agency Management, Creative + Art Direction, Design, Pre Production, Post Production

3D ANIMATION

Parallel pathing the 3D component of this campaign with the live action shooting ensured we optimized timelines and budgets—developing an overall more efficient production process.

Collaborating with Framestore, we created a fit-for-format, 3D animation library, which consisted of 6 motion concepts and 70 assets. Once we nailed the modeling, motion, lighting, and texture tests, it was a smooth process shifting to color specifications.

“commuter” FILM

“I am so proud of this campaign and can’t thank you all enough for your dedication, and passion, over these past few months bringing this to life.”

— Halls Client

3D ANIMATION

“commuter” FILM

joe buck in “announcer” FILM