GARNIER
THE WHOLE PICTURE

 
 
 
ProjectThumb_NEW_WholeBlends1.jpg
 
 

Highly known for their hyper-fun and flashy look and feel of Garnier Fructis haircare and styling products, Garnier needed to change things up for the launch of their new product line Whole Blends—a more comforting and wholesome line targeted to moms and families. Not only did Whole Blends need its’ own visual identity, it also needed an unexpected consumer approach. Through its’ first 360 campaign, The Whole Picture, this included a unique insight that more than 40% of moms avoid family photos, rich ingredient and product photography, a relatable, yet inspiring lifestyle tone, and of course...naturally beautiful hair.


Role / ACD, Creative Lead, Photo Director, Creative + Art Direction, Concept Creation, Design, Pre-Production + Post-Production

 
 

“THE WHOLE PICTURE” film

Synced with the new product line launch on Mother's Day, this brand spot encourages moms, sisters, aunts, and friends to get back in the picture. 

 
 
 

PHOTOGRAPHY

As the first product shoot for Whole Blends, this was strategically dedicated to digital and social content creation for 6 months. Setting the look and feel for product and ingredient photography included simple layouts, natural lighting, organic ingredients, and rich props—setting this sub-brand apart from Garnier’s full shampoo and conditioner portfolio.

Not only was this aesthetic the foundation for the launch, it was carried through to year 2. This campaign and production became the benchmark for all other Garnier sub-brands. 

 
 

SOCIAL

Building off the insight, we developed a full social campaign with evolving creative—from campaign focused to more heavy product focused. We released 6 short, playful product videos, highlighting the select ingredients in each enriched formula.