GARNIER SKINACTIVE

As the first episode of the larger digital content series, Garnier SkinActive, SkinAnswers, this film focuses on educating users about the moisture barrier, and why it’s so important, while incorporating the latest Garnier SkinActive product launch. Keeping the science simple and the tone relatable are key themes to the entire series. Utilizing the :15 teaser, we created a social campaign driving to the full :60 film.

Role / ACD, Creative Lead, Photo Director, Creative + Art Direction, Concept Creation, Pre-Production + Post-Production, Design, Social + Digital Expert

FILM

PHOTOGRAPHY

As Garnier’s first, cross category shoot, we produced a 3 week shoot that would allow for 6 months+ content creation. Developing the look and feel for this shoot, each flatlay utilized simple storytelling and brightly sunlit, organic layouts to convey the specific benefits and uses of the SkinActive product range. 

social

Digital teams have to stay diligent with maximizing scopes while
creating engaging and impactful work. Creating an integrated production shoot, ensures digital coverage during TV shots and allows for a more robust digital asset library. Keeping these details in mind, we created a social campaign which included posts, carousels, and stories on Facebook and Instagram, as well as Snapchat Ads. 

ALL / MONDELEZ + NBA / NABISCO SNACK PACKS  /  MY LITTLE PONY  /  THE GIFT OF PELOTON  /  CRISPERS SNACKS  /  OREO STAY PLAYFUL  /  E! PEOPLE’S CHOICE AWARDS  /  PELOTON BIKE  /  RITZ CRACKERS
/  CLEAN + CLEAR  /  HALLS MINIS  /  CHIPS AHOY!  /  JOHNSON'S BABY  /  L'OREAL TEEN SKINCARE /  TINA FEY + GARNIER NUTRISSE  / GARNIER THE WHOLE PICTURE  /  JOHNSON'S WHY COTTON  /
TORI KELLY + GARNIER FRUCTIS  /  ACUVUE GLOBAL  /  GARNIER SKINACTIVE  /  MISC.