As a Mondeléz Canadian snack brand, Crispers, has a quirky and eclectic tone that’s not afraid of being bold with it’s creative. Partnering with Ogilvy CA, the Snack Boldly integrated campaign was full funnel and included animatics for testing to film and social specific content. Leading the development of truly fit-for-format content in 5 concepts, and targeting English and French audiences, I navigated animation, design, editing, motion graphics, and VFX workstreams across NY, TO, LA, & BA. We delivered 50+ assets for broadcast, YouTube, Facebook, Instagram, Pinterest, and TikTok. Producing the brand’s first TikTok was already a win, but also the campaign was so successful, it became the standard for other brands within the Mondelez category.
Role / Creative Director, Client + Agency Partner, Creative + Art Direction, Design, Pre-Production + Post-Production, Creative Effectiveness
English AUDIENCE
french AUDIENCE
ALL / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / OREO STAY PLAYFUL / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / CLEAN + CLEAR / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TINA FEY + GARNIER NUTRISSE / GARNIER THE WHOLE PICTURE / JOHNSON'S WHY COTTON / TORI KELLY + GARNIER FRUCTIS / ACUVUE GLOBAL / GARNIER SKINACTIVE / MISC.